About
A designer whose path evolved from fine art and spatial design into digital systems, email design, front-end thinking, and AI-assisted workflow tools.
My design roots trace back to fine art — recognized early through a national competition, and deepened through art-focused education and a spatial design major.
During my MFA at the School of the Art Institute of Chicago, experimental virtual environments shifted my focus toward digital. That pivot led me into digital design, full-stack coding and email design + system development.
Today, I work at the intersection of design and technology — building email design systems and AI-assisted workflows that prioritize consistency, production efficiency, and cohesive digital experiences.
From Identity to Experience
Logo, print branding, website, and a custom React menu app for Shinbay Omakase Room.
↗ shin-bay.comDesigned a complete brand and digital experience for Shinbay Omakase Room, spanning logo design, print collateral, website, and a custom React-based menu management app. The app allows the restaurant team to easily update menu items, categories, descriptions, pricing, and images without touching code—helping maintain a polished guest-facing menu while making daily operations faster and more flexible.
JINJIA Restaurant
Marketing Collateral & Web Design
Website, print menu design, and promotional materials
↗ jinjiausa.comThis project focused on translating JINJIA's Korean-Chinese dining experience into a modern digital and print presence. I created a visual system that balances East Asian elegance with contemporary simplicity, using refined typography, rich imagery, and structured layouts to support both brand storytelling and usability.
Email Design, Code & Motion
Designing and coding high-impact emails through visual storytelling, motion, and inbox-ready technical precision.
I design and build email experiences that blend strong visuals with reliable execution. From concept and layout to coding and animated hero sections, I create polished campaigns with a clear understanding of email-specific constraints, including responsiveness, image handling, client compatibility, and cross-platform rendering.
Email Design System & Render-Safe Code Framework
I am a Senior Digital Designer at Taylor Morrison, where I focus on building scalable design systems for high-volume email marketing.
I developed a branded email design system featuring 51 topic-based templates, 65 reusable HTML/CSS modules, and 30+ hero animation variations. Built to support large-scale campaign production, the system streamlines workflows, strengthens brand consistency, and reduces repetitive manual work across teams.
Health & Beauty Brand Experience
From naming and packaging to web design, CRM setup, and front-end development, I helped shape cohesive brand experiences across product and digital touchpoints.
↗ Androdrox ↗ Intellaleral ↗ FolliniqueOver four years in the health and beauty industry, I worked across a wide range of brand and digital initiatives, including product naming, packaging design, website design, CRM implementation, and front-end coding. My role connected creative direction with practical execution—building polished, consistent experiences that supported product storytelling, customer engagement, and business growth.
Contact
Thoughtful design, system-driven execution, measurable value.